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Peter has held senior level business development & marketing positions in both government and industry in South Australia including BHP, Techsearch Inc., the SA Centre for Manufacturing (SACFM), and Invest South Australia. While at Techsearch Inc. he successfully marketed the intellectual property and R&D services of the University of South Australia. This initiated his interest in managing and commercialising intellectual property which as continued during the last 12 years.
Peter was actively involved in the development of the SA Public Sector IP Policy, and now its implementation in a large government agency (with over 3,500 staff). He is responsible for the licensing and management of an IP portfolio of over 22,000 copyright items, and 800 active licenses. Mr Schultz successfully registered trademarks and is actively developing & managing the trademark portfolio of the a government agency. Peter has trained over 180 education professionals in copyright, trademarks and IP management. He has a B.Eng degree from University of South Australia, and a MBA from University of Central Queensland with distinctions in Marketing, a Diploma from Australian Institute of Company Directors (AICD) and a Certificate IV in Training and Assessment. He is an member of the Licensing Executive Society of Australia and New Zealand (LESANZ).
Peter has additional skills in Search Engine Marketing (SEM) and brand reputation management (both personal and business); both of which are becoming increasing important in the Web 2.0 world where business must be on the internet.
As former chairperson for the Hope Valley Uniting Church, Peter brought board management skills to lead the volunteer organisation. He has also been association secretary for the Australian Software Engineering Association.
Peter is a professional trainer, business development & IP specialist with skills & knowledge of internet marketing, along with board management experience.